Finding the audience

Evaluation of questionnaire

1. Do you read music magazines?
If yes, what makes you buy them?

This question will help determine the key selling points of music magazines to the public. I will be able to use this information to, enhance my final version, to possibly capture a larger audience.

2. Are you male or female?
The purpose of this question is to seperate the audience, and get a variety of results, what
males look for in a music magazine, and same for females. I could use the answers given, to
add a fair mixture to the magazine. Attracting to a larger audience.

3. What is your age bracket? 15- [ ] 16-24 [ ] 25-40 [ ] 41-50 [ ] 51+ [ ]
This question will help determine the age range of the potentiol customer, this will determine the balance between formal and informal content.

4. What is your favourite genre of music? [ C H O I C E S ]
The pure purpose of this question, was to find what genre of music i should base my magazine
on. If there is a large lean to a certain genre, then i may consider using that genre as it is
preffered by the audience.

5. What colours would you asossiate with the genre of music you have chosen in the previous
question?
These answers will influence the colour scheme of the magazine. I would like to capture the
genre of the music to the best ability, to create a magazine that works. Its colours and fonts
must work together.

6. What do you look for in a music magazine? (interviews, pictures...)
By the results returned i will know what i must include more of in my magazine. By trying to
include everything my audience wants, there will be a greater chance for the magazine to do
well in the media industry.

7. Which music magazine, is currently your favourite?
By analysing favourite magazines, i can get a greater idea of what i must use/include, or
improve upon.

8. Do you like freebies or other extras in your magazines?
This may be used to get an edge over other competitors, however, constant freebies will add
unnessesary cost, and so only used if needed.

9. What would you like more of in magazines?
Also, to attract a larger audience, by including features of other magazines.

Found Audience

Target audience :

Using the results from my questionnaire and the online poll. It is to prove that my audience are 16+ and prefer the rock genre.
From the results on the questionnaire 70% said that their favourite genre is rock. As rock is more popular, it would be a safer choice to base my magazine on. My questionnaire consisted of answers from students, family and friends which covers a large age range (15-54). From those who chose rock as their genre, 50% were within 16-30 giving me a set age range for my magazine.

Now that I know my target audience, it will be a lot easier to determine what goes into the magazine. According to the questionnaire, a lot of the people answered they would like more interviews in their music magazines, instantly giving me an opportunity to start a magazine with a strong aspect.

Seperating my audience:
The age range retrived from the questionnaire 16-30, shows that the majority will be students, high school/collage which is from the 'Clique' group. This makes it easier to relate to, as i am also at school.